Branding MGSCOMM advertising challenge was to communicate the agencies wide spectrum of services. Custom designed Iconography was developed to represent these services. The eye symbol representing market insight. The Interlocking pattern represents connecting through media channels, The pen flame for creative, The cross-hairs for research and finally the V for victory crossed by their bridge symbol. The last one representing management, success and leadership. These interesting symbols brand everything from corporate stationary to promotional items and more.