When it comes to marketing and communications concepts we set the bar high and follow a simple rule when deciding on ideas to develop further. If the concept does not communicate the strategy at a glance, leaving a positive and lasting impression with our creative review board, its back to the drawing board.
At the onset of any project it is important to clearly understand the objectives. First we evaluate the brands current position and equity in the marketplace. Research the category and size up the competition. Then identify opportunities. gather insight and determine applicable and relevant trends in art and copy. Develop a sound, communication strategy that will guide the creative process. After al is said and done, we present a comprehensive and cohesive branding campaign that will leave a memorable mark in your brands category.
Elevate the brand by creating a solid, creative and flexible communications platform anchored by a unique mark and memorable slogan that will give the audience a new reason to buy.